Driving Mr. Yarkoni #Yalla

by Yael Steinber April 17, 2014 Times of Israel Blogs

NOTE: This is great. "just do it" or YOLO? Its #Yalla

Earlier this month I had the pleasure of touring with Itzik Yarkoni, founder of BOMAH: The Brand of Milk and Honey, and social media consultant to Hasbara Fellowships.  This was the second of two tours that I have done with Itzik, the first was in October 2013. It is BOMAH’s mission to rebrand Israel through personal stories. Our tours have been with the purpose of helping pro-Israel student groups gain a grasp of social media, helping them rebrand the perception of Israel throughout Southern California. I had expected that the many hours and hundreds of miles traveled together would give me an education in Facebook, Twitter, and marketing; and they certainly did! What I did not anticipate was that one little hashtag would gift me a peek into the Israeli work ethic: #Yalla

Read more: Driving Mr. Yarkoni | Yael Steinberg | Ops & Blogs | The Times of Israel http://blogs.timesofisrael.com/driving-mr-yarkoni/#ixzz308WwBcWB
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